We started VOON as a vehicle to discover the world through wine. We are guided by an insatiable curiosity for places, grapes, and methods that sit just outside the spotlight.

Whether we’re showcasing the brilliance of the Sta Rita Hills or Happy Canyon AVAs, introducing wine drinkers to incredible varietals like Grüner Veltliner or Malvasia Bianca, or just teaching you something fun, we promise to be a vehicle of discovery as you explore the world of wine.

We believe the best wine starts long before the bottle. All of our grapes are organically, biodynamically, and sustainably farmed, harvested by hand, and sorted by hand. We add nothing to our wines — not even yeast — letting the place speak for itself.

And our commitment doesn't stop at the vineyard: our bottles are lightweight glass made right here in California, and our corks come from sustainably-farmed cork trees. Every choice, from soil to shelf, is made with the future in mind.

We produce in small quantities not for scarcity, but for care. Every vintage we release is defined by uncompromising attention — work that is only possible when everything is made by hand, at a scale that allows nothing to slip by. From the vineyard rows to the label on the bottle, we treat wine as both craft and art. Each blend, each release, each design reflects a deliberate point of view: that beauty and quality are worth the effort.

Wine has always had the power to bring people together. At VOON, we take that seriously. We keep our wines accessibly priced with a goal of overdelivering on value, and we're committed to making wine culture welcoming, turning what can feel like an intimidating world into one that's fun, approachable, and genuinely worth exploring.

We are proudly LGBTQ+ owned, partner with an all-women design studio on our labels, and work with a diverse winemaking team whose perspectives shape everything we make.

Each year, we donate a portion of our revenues to causes that reflect our values including the Trevor Project in 2024 and the Human Rights Campaign in 2025.